Starbucks wants to open 40,000 new stores

It might seem there’s already a Starbucks at every corner, but the international coffee conglomerate is far from satisfied.

Chief Executive Jim Donald said Thursday morning that Starbucks Corp. has increased its goal by 10,000 to open 40,000 stores worldwide, which would more than triple the current number of stores.

Donald made his announcement before analysts during a conference at Pier 66 in Seattle. The company currently has 12,440 stores globally. In 1982, when Chairman Howard Schultz joined the company, Starbucks had four stores.

The company also announced it had reached an agreement with Apple Computer Inc. to have Starbucks’ Hear Music catalog displayed on the iTunes store, giving consumers the ability to preview, buy and download a variety of Hear Music titles.

Schultz said the partnership gives Starbucks an opportunity to be aligned with a market leader for music downloads.

“It’s really a parallel strategy for Starbucks,” Schultz said. “There are multiple ways of how we want to be close to the customer. You are the company you keep. … We have aligned ourselves with not only the leader, but one that is defining the evolution of technology.”

Meanwhile, Donald said even he is amazed at the company’s continued growth, but he estimated Starbucks would eventually be in 41 countries and have more than 195,000 employees. The company currently has 135,000 workers in 37 countries, including the U.S. “Our global retail growth is even bigger than we previously thought,” Donald said.

Donald did not set a date for when Starbucks would achieve its goal, but Schultz said Starbucks still has plenty of room to grow.

“We have less than 8 percent of the entire coffee category in North America,” Schultz said.

The company also provided research on new customers that shows Starbucks is broadening its socioeconomic base, although the company still appeals to those with higher incomes who are well-educated.

The company said the average income of its new customers who made their first visit in the past year is $80,000, compared to $92,000 from five years ago. About 30 percent of new customers are college graduates, compared to 45 percent from five years ago. And, the average age of a new Starbucks customer is 42, compared to 40 from five years ago.






5 responses to “Starbucks wants to open 40,000 new stores”

  1. Sombat Tamtirapong Mr. Avatar
    Sombat Tamtirapong Mr.

    How to get the starbuck member cards fm w/w, is there any website to look through fr searching the starbuck member cards, as I collect them, tks!
    I’m fm Thailand.

  2. baagii Avatar

    really there are no information about opening new store in foreign countries like Mongolia. I have tried to fill the form of licensed store from official web site of Starbucks / but no result, because there wasn’t country that is Mongolia. i want to open first authorized and licensed store in Mongolia.
    i hope that you guys will give me a extra information.

  3. Zahir Kabiri Avatar
    Zahir Kabiri

    Dear Sirs;
    need information on opening new Starbucks Coffee Store in Mongolia.
    I would first authorized and licensed shop in Mongolia to open.i hope that you will give me a extra information.

  4. Lina Hajj Avatar
    Lina Hajj

    Dear Sirs,
    Need Information to open new Starbucks Coffee Store In Lebanon Tripoli.
    I hope That you give me extra information, and if you’d like to open a new Starbucks Coffee in Tripoli.
    Best Regards
    Thank You
    Lina Hajj

  5. Sonia Avatar

    Hi, I’m interested in opening a Starbucks at west mead hospital Sydney or another Sydney Australia hoapital. There’s a cart already at the children’s hospital next door and its doing amazing. Can you give me a start up fee and more information ? Thanks. Sonia

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